What Customers Say...

Recent studies show that Baby Boomers (those people born between 1946 and 1964) are making more and greater health mistakes than the previous generation, of which the following nine are among the most important:

They are anti-authority – women particularly think they know best with obtaining health information, forming their own conclusions, more often than is sensible, from internet-sourced information rather than health professionals.

They mishandle stress – which increases the risk of heart disease, stroke, mental health problems, and Alzheimer’s.  24% of 1,000 people diagnosed with hypertension admitted one year later they had done nothing about it.

They think it’s too late to do anything – they think that after living 50 years one way, they can’t change, and it won’t make a difference if they do.  This is very wrong:  90 year olds have built muscle strength and become more active through using weights.

They believe they’re exercising enough – yet they’re the most inactive generation ever, and 28% (in the US at least) are technically obese.

They are not paying enough attention to what they eat – they are eating too much, and not the right stuff.  With medical and health advances having improved lifespans so that many boomers will be living well into their 80’s and 90’s, what they eat now will have a marked effect on the quality of later life.

They don’t think about their brains – as careers wind down, they are not planning sufficiently for the continued use of their brains.   A wide range of mental stimulation coupled with a strong blood flow are important to reduce health risks in later life – both mental and physical.

They ignore their bones – as sex hormones diminish, bone density drops and fractures become far more likely.   Bone density scans, more dairy products and/or calcium are needed, yet many ignore this.

They overlook their eyesight – cheap solutions bought too late don’t do the job, when timely, frequent checks and proper solutions can.  And most vision loss is irreversible.

They put too much down to genetics – they show an unrealistic tendency to blame their genes for their health when so much is attributable to lifestyle.